Canto Studio worked with Merrell to capture their Merrell 1TRL™ Collection campaign videos for the launch of Moab Speed Zip GTX 1TRL hiking shoes. We worked closely together with the director to ensure the visuals and editing reflect the futuristic aesthetic of the brand. 

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Once the video was completed, Merrell collaborated with a London-based communication company Sane to orchestrate the distribution of the video. Together, they strategically selected Sabukaro, an influential online magazine based in Tokyo, to feature the campaign. This partnership was aimed at maximizing global viewership and exposure for the Moab Speed Zip GTX 1TRL. By leveraging Sabukaro's extensive reach and credibility within the fashion industry, the campaign video was able to resonate with a diverse audience worldwide.